The Other Side of Machine-Learning
Machine Learning and AI are not always what they seem to be. We need to look beyond inflated expectations to step firmly into the future.
Archives: Blog
Bayes Theorem and the Likelihood of Hiring
Most genius are not properly understood in their lifetime. Some don’t even understand their own genius. I believe one such great theologian and mathematician, Thomas Bayes, laid the groundwork of understanding the unequal world around us using quantifiable numbers. But more importantly, Bayes also provided a framework for us to understand ourselves. I often euphemise […]
Security or Privacy?
Of course, both! Unanimously, and unequivocally! During a recent discussion with a client, I was asked “How do you ensure our data is secure?“. I rambled about infrastructure and software security until I realised that I had lost him. This is not what the client was interested in. I tried to quiz the client […]
3 Reasons why Artificial Intelligence is not a Technology
Definitely maybe. The term “Artificial Intelligence” droolingly excites us and also draws some mystical connotations to its usage. Nevertheless, “Artificial Intelligence”, as a terminology, does not do justice to the word “Technology” in the current context. It’s not about the semantics of the word, but how the word is used (and misused). The reason why […]
Another Feat, Lumata Digital has been recognised among the “20 Most Promising e-Commerce Solution Providers-2018”-by CIO Review
In an exclusive interview with CIO Review, Mr. Parag Grover, CEO, Lumata Digital talks about how Lumata Digital is driving Omni-channel Consumer and Devices Engagement.He further edifies how Lumata Digital has architected a robust platform enabling enterprises to connect with consumers using next-gen engagement Channels. Readmore>>
Lumata Digital has been recognized among the “20 Most Promising Marketing Technology Solution Providers-2017” by CIO Review.
In an exclusive interview with CIO Review, Mr. Parag Grover, CEO, Lumata Digital talks about how Lumata Digital drives innovation with digital solutions and marketing services. He further edifies how Lumata Digital endeavors on transforming the ways in which enterprises engage with their customers. Read more>>
How to Prevent Customers from Churning?
There are different phases for stepping the success ladder in the enterprise world. Apart from delivering exceptional services and remarkable products, maintaining a reputation in the competitive era also becomes a crucial factor to be a good entrepreneur. First, acquiring the customers, then seizing them throughout their life-cycle and retaining them with the goodwill is […]
Methods Every Entrepreneur Should Use to Retain Customers
With the rise in targeted marketing and a shift towards subscription based models, there has been a huge focus on customer retention marketing. Smart brands know that customers are real value of their business. According to the latest marketing trends, customer retention is equivalent to customer acquisition. Customers are primarily concerned about two things: your […]
How to Get Productive Business with Yoga for Marketing?
We care a lot for our health and fitness. We prefer to get healthy food, healthy environment and manage to take out some time for exercise to be healthy but still we go through hard times, feel depressed, face sickness, get frustrated even being hopeless at times and become sad. Have you ever wondered why […]
How Sentiment Analysis can Benefit Enterprises?
If someone is talking about you, would you like to know their views? For businesses, it becomes crucial to get the feedback and know what customers are saying about their brand. In addition, it becomes necessary to track whether the feedbacks shared are positive or negative. Sentiment Analysis helps with this. With new technologies and […]