20

Feb 20

February 20, 2020

The Other Side of Machine-Learning

By Manish Minocha

Machine Learning and AI are not always what they seem to be. We need to look beyond inflated expectations to step firmly into the future.

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17

Jan 19

January 17, 2019

Bayes Theorem and the Likelihood of Hiring

By Manish Minocha

Most genius are not properly understood in their lifetime. Some don't even understand their own genius. I believe one such great theologian and mathematician, Thomas Bayes, laid the groundwork of understanding the unequal world around us using quantifiable numbers. But more importantly, Bayes also provided a framework for us to understand ourselves. I often euphemise Bayes Theorem to 'Bias' Theorem, as it is really all about understanding how a bias...

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27

Jul 18

July 27, 2018

Security or Privacy?

By Manish Minocha

  Of course, both! Unanimously, and unequivocally! During a recent discussion with a client, I was asked "How do you ensure our data is secure?". I rambled about infrastructure and software security until I realised that I had lost him. This is not what the client was interested in. I tried to quiz the client further on his concerns. "How do you ensure that my data is not shared elsewhere?",...

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15

Jun 18

June 15, 2018

3 Reasons why Artificial Intelligence is not a Technology

By Manish Minocha

Definitely maybe. The term "Artificial Intelligence" droolingly excites us and also draws some mystical connotations to its usage. Nevertheless, "Artificial Intelligence", as a terminology, does not do justice to the word "Technology" in the current context. It's not about the semantics of the word, but how the word is used (and misused). The reason why I shy away from classifying AI as a technology is the lack of consensus on...

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July 7, 2017

How to Prevent Customers from Churning?

There are different phases for stepping the success ladder in the enterprise world. Apart from delivering exceptional services and remarkable products, maintaining a reputation in the competitive era also becomes a crucial factor to be a good entrepreneur.  First, acquiring the customers, then seizing them throughout their life-cycle and retaining them with the goodwill is an important factor for the brand. There are certain tactics to improve your churn rate....

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July 4, 2017

Methods Every Entrepreneur Should Use to Retain Customers

With the rise in targeted marketing and a shift towards subscription based models, there has been a huge focus on customer retention marketing. Smart brands know that customers are real value of their business. According to the latest marketing trends, customer retention is equivalent to customer acquisition. Customers are primarily concerned about two things: your product quality and good communication. Do you have strong customer retention strategies? A business loses...

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June 21, 2017

How to Get Productive Business with Yoga for Marketing?

We care a lot for our health and fitness. We prefer to get healthy food, healthy environment and manage to take out some time for exercise to be healthy but still we go through hard times, feel depressed, face sickness, get frustrated even being hopeless  at times and become sad. Have you ever wondered why this happens? Let us look give it a 360 degree analysis. Our body’s health is...

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May 18, 2017

How Sentiment Analysis can Benefit Enterprises?

If someone is talking about you, would you like to know their views? For businesses, it becomes crucial to get the feedback and know what customers are saying about their brand. In addition, it becomes necessary to track whether the feedbacks shared are positive or negative. Sentiment Analysis helps with this. With new technologies and algorithms that automatically collect, index, and analyze customers' opinions about a brand and its products...

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May 18, 2017

How Big Data Analytics can Help Prevent Cyber Attacks?

More than three lakh computers in over 150 countries, including India were trapped by WannaCry a couple of days back. Have you wondered that what disaster this attack could have caused or may be something could have been done previously to prevent the hazardous cyber-attacks like WannaCry. There are different ways to prevent cyber-attacks. Big Data is one of the solutions that can now be used as a preventive measure...

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May 18, 2017

Ways in Which Social Media can be Used for Credit Scoring

What is Credit Scoring? Whenever a credit is applied in any form such as Loan or refinance, potential lenders strive for information about applicant’s financial status and background that is considered as Credit Score that is usually provided by credit bureaus or other analysts. This credit score can impact lender’s decision to for credit limit or even terms of credit. The consumers with high scores are eligible to obtain credit...

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