digiEngage

Lumata Digital’s digiEngage™ platform provides their clients the opportunity to engage the end users with a bunch of value-added services and also helps to gear up the loyalty of the users towards the company further helping in customer retention.

Digital engagement solutions by Lumata Digital help to engage various Consumer, Network and Enterprise services. The major components of Lumata’s digiEngage™ Platform are described below:

Omni-Channel Communication

Omni channel should be structured as a multichannel approach to sales that can efficiently provide the customer with a seamless experience across all the channels. Be it a desktop, mobile device, a telephone or brick and mortar store, there is a need for a smooth, Omni-channel approach that provides a single, cohesive experience for the customer. Omni-channel is a synchronized operating model in which all of the company’s channels are aligned and depict a single face to the customer, along with one consistent way of doing business.

KEY FEATURES

In Omni-channel management, the service provider’s brand effectively operates as a single channel, orchestrating high-value customer experiences across all touchpoints.

Omni channel management delivers unified, consistent and personalized experience through the integration of agent-assisted channels with digital channels so customers can interact with the provider easily.

Lumata Digital understands the need of an Omni-channel platform and thus provides multiple channels like USSD, In-call IVR, Messages and Email channels to carry a seamless Omni-channel approach.

Provides various customized engagement solutions for marketing like Push Campaigns, Branding, Lead Generation and Interactive messaging applications. In addition, transactional message campaigns also enrich engagement.

BENEFITS

Superior Customer Insights: The insights will help the brand identify the behavior of all customers and answer any questions about their buying habits and historical traces.

Brand Exposure: Omni channel customers want the accessibility at their convenience with a comfort to connect to the brand whenever and wherever they want. Brand visibility increases the credibility of the brand and helps gain brand exposure.

Revenue Booster: Most of the consumers prefer having a seamless flow between all the devices and channels they use. Omni channel engagement thus helps the companies increase their revenue by providing a delightful experience.

Enhance Lead Generation: Omni-channel management is a consumer-focused approach to the marketing of multi-channel retailing. It is a powerful strategy for improving customer experience, business performance, sales and loyalty.

Value Added Engagement

Lumata Digital’s Value Added Engagement Solutions is further bifurcated in Campaign Management and Loyalty Management.

Campaign Management: Lumata Digital’s Campaign Management Platform is a comprehensive, near real-time execution platform that manages campaign flows for subscribers throughout the digital customer lifecycle.

It has been designed specifically for clients to execute contextual marketing campaigns. The platform supports a wide variety of communication channels and dialogue responses. This gives an end result of reduced customer churns and also stimulates revenues, thus maximizing customer lifetime value.

Our Campaign Management Platform manages bulk campaigns per month for our clients and helps them in generating significant and sustainable net incremental revenue.

KEY FEATURES

  • Multi-step, multi-channel, campaign execution
  • Hundreds of synchronized campaigns are supported by our platform being scalable to meet campaign requirement.
  • Can be Easily integrated into existing systems or platforms.

BENEFITS

  • Constant monitoring of  subscriber response
  • Real-time operational monitoring, notifying and dashboards for campaign performance management.
  • Micro-segmentation, insights and automation directly.

Loyalty Management

Lumata Digital’s next-generation customer loyalty solution is a highly flexible and configurable points-based platform which permits to create and implement an exceptional customer engagement program that effectively manages memberships and rewards, interact with customers across multiple channels and track program performance.

KEY FEATURES

  • Commendably manage and use customer data gathered across all touch-points
  • Develop a complete profile base concerning the behavior, lifestyles and habits of customers
  • Identify the most valuable program members for target marketing.
  • Prepare an optimal target group tiers for tailored offers, communication and reward strategy
  • Provide your customers with relevant offers and promotions in a timely manner
  • Build on-going dialog with customers through various channels including email, POS, POS TV, SMS, websites, direct mail, mobile application, Call Centre.
  • Ensure program members have constant access to their accounts via an online self-care portal or modern mobile application.
  • It constantly monitor program performance and track strategic operations
  • Distribute bonuses via multiple channels as rewards with different price plans, special privileges, service upgrades or additional minutes to encourage subscribers to increase their service usage

BENEFITS

  • Loyalty management helps to increase usage and customer engagement
  • Define tailored and real-time promotions for every element of subscriber invoices and transactions
  • Benefit in the launching and controlling of sophisticated cross- and up-selling promotions
  • Reduction in Churn: Loyalty Management helps to reduce churn rate.
  • Customer Retention: Loyalty management is a platform proven to retain customers
  • Make your customers your brand advocates by engaging with them through social media channels, letting them rate rewards and offering them a “refer a friend” opportunity
  • Customer Acquisition: Loyalty management not only helps to retain existing customers but also helps to acquire new ones.
  • New revenue streams: Advertising and customized offers opens up new revenue streams
  • Efficient Loyalty Programs: Instantly launch exclusive rewards clubs, deliver special discounts, online vouchers, giveaways, exclusive content, as well as offer trial access to a pre-offered service to break the cycle of price comparison.